Iconic Canadian institution, Just For Laughs launches new NFT beta marketplace to own a piece of comedy history

JUST FOR LAUGHS LAUNCHES GALLERIA, A NEW NFT BETA MARKETPLACE FOR THE ART OF COMEDY

IN CELEBRATION OF JUST FOR LAUGHS’ 40TH ANNIVERSARY, THE COMEDY CONGLOMERATE IS NOW OFFERING FANS A CHANCE TO OWN A PIECE OF COMEDY HISTORY  INCLUDING THE FIRST-EVER RECORDED LAUGH AT THE ICONIC MONTREAL FESTIVAL!

The BETA Marketplace opens November 15, 2021
Auction runs December 7 to December 9, 2021
The bidding will start at $500 USD
NFTs starting at $14 USD
Go to nft.hahaha.com

The Just For Laughs Group is breaking into the NFT space with the conception of Galleria, a brand new NFT BETA marketplaceoffering fans the opportunity to own historic pieces of comedy history in forms of original digital art and inimitable moments. The inaugural auction, set for December 7-9, 2021, will see the sale of The Laugh That Started It All, with bidding starting at $500 USD. In addition to the auction, the BETA marketplace will also be selling The Victor Collection as of November 15Prices start at $14. A portion of proceeds from the sale of our first laugh will be donated to mental health initiatives.

The Laugh That Started It All is a one-of-a-kind minted piece, 3D animated graphic, that moves to the rhythm and sound of the first-ever laugh recorded at the very first JFL Festival Gala. On July 15, 1983, the first JFL show took place at Montreal’s Théâtre Saint-Denis. That night, the very first laugh was recorded at the inaugural festival. Four decades later, this laugh has propelled Just For Laughs into its solidified position as the #1 comedy event in the world. The highest bidder for this first NFT laugh auction will also receive a trip for 2 people to attend the Just For Laughs Montreal Festival this July 2022 from anywhere in the world, including accommodations and all-inclusive VIP passes to the shows.

The Victor Collection is a digital art of beloved Just For Laughs mascot, Victor, in three very clever and humorous poses. These pieces will be sold in tiers representing their rareness, from exclusive, to rare, and legendary. On sale as of November 15, each design includes a mini 3D world, encased in a cube, with one element in the world being animated. Purchases of these legendary Victors will automatically be granted access into the exclusive JFLLC (Just For Laughs Legend Club), which will feature perks including pre-sale offers for some of our upcoming shows and festivals, access to some of our online content before it is made available to the general public, priority access to new drops, and so much more.

As a special thank you for fans’ support, a limited-edition anniversary pin as an NFT, commemorating the Festival’s 40th anniversary, will be gifted to those who sign up with the Galleria BETA marketplace.

“As leading comedy curators of the world, this is the next natural step in Just For Laughs’ journey in honouring the incredible comedy content collected over the last legendary 40 years”, shares Charles Décarie, President & Chief Executive Officer at Just For Laughs Group. “This is a dynamic, technological innovation for the company, and we are proud to provide our fans with a piece of comedy history.”

President of Just For Laughs, Bruce Hills adds, “We are so excited to be entering the NFT marketspace, and what better way to leave a lasting footprint than by auctioning off the very first laugh heard at the festival, back in 1983!”

Just For Laughs is proud to be in partnership with Fanaply, a carbon neutral NFT platform, hosting the JFL NFT BETA marketplace. Fanaply has the most environmentally friendly NFTs and has built a system that dramatically reduces the impact of energy consumption. They have recently partnered with Offsetra to completely eliminate any residual emissions and are now 100% carbon neutral.

The BETA Marketplace opens November 15, 2021
The auction runs December 7 to December 9, 2021
Bidding starts at $500 USD
NFTs starting at $14 USD

A portion of proceeds from the sale of our first laugh will be donated to mental health initiatives.

As a special thank you for fans’ support, a limited-edition anniversary pin as an NFT, commemorating the Festival’s 40th anniversary, will be gifted to those who sign up with the Galleria BETA marketplace.

Go to nft.hahaha.com

About the Just For Laughs Group

Founded in 1983, the Just For Laughs Group is the most important player in the global comedy industry. Under the management of Groupe CH, Bell Media and ICM Partners, the company is an international powerhouse in the creation of multi-platform comedy content. Every year, it entertains millions of spectators with its festivals on Canadian and international stages, in Montréal – the biggest comedy event in the world – as well as in Toronto, Vancouver, Sydney and Bermuda. The Group organizes shows featuring thousands of comics from Canada and other countries, including established artists as well as up-and-comers; stages its own comedy shows and musicals; produces touring shows; broadcasts digital and televised content (notably Gags, which is shown in 150 countries and followed by an online audience of ten million on YouTube); manages talented artists; and is the originator of the ComedyPRO and JPR Pro industry conferences. www.hahaha.com

About Fanaply 
Fanaply creates blockchain-based digital collectibles, or NFTs, for the world’s biggest fans in sports, music, and entertainment. Fanaply has created and issued NFTs for some of the top musicians, record labels, festivals, events, athletes, comedians, sports teams, celebrities and brands in the world, including Coachella Valley Music & Arts Festival, Death Row Records, Niall Horan, 5 Seconds of Summer, Kentucky Derby, Bubba Wallace, NASCAR team JTG Racing and many more. Visit fanaply.com as well as Instagram, Facebook and Twitter for more information.

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